Booked For The Ballgame

The new National Journal reports on a new problem facing the TV bookers in and around Washington with the arrival of the Nationals: Talking heads evidently like baseball (if you doubt otherwise, try this Google search.

“On a recent Thursday afternoon, with perfect baseball weather blowing over the Potomac, a booker for one show struck out trying to find a Congress-watcher to appear that evening. The first, second, and third experts that the booker called were either already at the old ball game or headed to RFK.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in