The One Book Every Web Video Maker Should Read

Steve Garfield's 'Get Seen' just may be the single most useful and important resource for beginners to the world of online video.

“All people and organizations–political candidates, nonprofits, rock bands, independent consultants, educational institutions, companies large and small–possess, via the Web, the power to elevate themselves to a position of importance.” So states David Meerman Scott in the Foreword of Steve Garfield’s ‘Get Seen: Online Video Secrets to Building Your Business’; and Steve follows suit by showing us how to do just that–elevate ourselves to a position of importance, via video on the Web. If you ask me, ‘Get Seen’ is the single most useful and important resource for beginners to the world of online video. Read on to find out more.
‘GetSeen: Online Video Secrets to Building Your Business’ is Online Video 101. It takes through virtually every aspect of the online video production process, starting from the history behind video logging and video on the Web, touching on nearly every aspect of the production process from sound and lighting to which camera you should buy, covering editing software, video sites from YouTube and Facebook to, Viddler, Vimeo, and everything in between, livestreaming and more. When you finish this book you will be familiar with all of your options and equipped to make the best quality videos possible for your resources.
One of the greatest things about this book is that it isn’t limited to the words on the page. Steve has a huge collection of additional resources available at, which he references throughout the book. Most of the resources are videos, as you can probably guess, illustrating things he Is talking about or expanding on interviews he references in the text, such as this interview with Jimmy Fallon (Steve tells the story about how online video led to his meeting Jimmy Fallon).

Speaking of interviews, another great thing about ‘Get Seen’ is that it includes tons of interviews with all sorts of people who have “made it” in the online video biz, from Felicia Day to Bre Pettis, Zadi Diaz, Chris Pirillo, Shira Lazar and more. In his interviews he asks all the pertinent questions from the type of equipment they use to advice they would give to people trying to follow their footsteps and make it big online. These interviews are truly gems and, like the Fallon interview, most are available on Steve’s website as well.
For those of you who aren’t familiar with Steve Garfield, Steve has been creating video and uploading it to the Internet, well…for about as long as people have been uploading video to the Internet. He’s one of the pioneers of video blogging, teaches and advises brands on how to use online video, and lectures on New Media at Boston University, Northeastern and Emerson College (Hey! I went to Emerson, woo!). If anyone is qualified to teach you about online video, Steve is the guy. And his book, ‘Get Seen’, is a must read in my book for anyone looking for a one-stop-shop for all things online video.
Have you read Steve’s book? Tell us what you thought about it in the comments, and hear from Steve himself in the video below.