Bonnie Fuller, MMC Relaunch

Longtime celebrity editor Bonnie Fuller and Media (MMC) founder and CEO Jay Penske relaunched Tuesday, which they described as “a vibrant new female-focused online destination that provides celebrity and entertainment news alongside an interactive conversation about lifestyle, health, fashion and beauty, for women 18-35.”

Old Navy, Sony Pictures, People’s Choice and WE tv have already signed on as advertisers, and also entered into a partnership with women’s online destination iVillage. will also team up with AOL’s PopEater.

Fuller, president and editor in chief of, said: is much more than just a next step in my career. Rather, it’s the next step in my relationship with the female audience. The site’s interactive nature allows for a more immediate, emotional connection between readers and myself. It’s a place that offers the right mix of news and opinion where women can express themselves and ask their own questions.

And Penske added:

It would be hard to find a better partner in building a lifestyle media brand. She has such an incredible sense of audience and how to make her content not only addictive, but conversational. I look forward to helping Bonnie relaunch our property and break through the clutter, and create the leading site for young women.