B&N Launches Spotlight Program With $.99 NOOKbook

Barnes & Noble has introduced a new program called the “Barnes & Noble Spotlight” which highlights a NOOKbook each month and for a sale price.

The first book in the series is Faye Kellerman’s The Ritual Bath, the first book in her bestselling ‘Peter Decker and Rina Lazarus’ series. As the Spotlight book, The Ritual Bath is on sale this month for only $.99 for the month of December.

Liz Scheier, editorial director of digital content at Barnes & Noble had this statement:  “At just 99 cents, Spotlight is a great opportunity for all customers to give NOOKbooks a try.  For less than it costs to buy a cup of coffee, readers can easily download titles and instantly begin to enjoy exciting characters and robust series written by fantastic authors.”

UPDATE–Jane L. tweets an interesting point: “BN has 99-cent spotlight deal but bc of price parity so does Amazon.  agency pricing FTW.”