BMC Selects Ogilvy as Global AOR

IT/cloud management company BMC Software has chosen Ogilvy PR as its global AOR after a competitive search.

BMC had been working with Waggener Edstrom until it was announced that the five-year relationship would come to an end. WE will work with BMC through October.* WE did not pitch the business.

The work with Ogilvy PR will include corporate communications; thought leadership;digital, analyst, and traditional media outreach; and product PR. The work will span 20 markets including those in the U.S., Asia, and EMEA. Ogilvy’s tech practice out of the San Francisco office is handling the account.

In a press release statement, Kasey Holman, AVP of global communications at BMC said the company has been working with Ogilvy in Sydney for the past seven years. “Ogilvy PR has consistently delivered strong results and strategic thinking,” the statement goes on to say.

*Correction: We previously wrote that the work came to an end in August.