Bloomberg Media is continuing to roll out products, using an uptick in coronavirus coverage as a way to experiment with new ways to entice advertisers and readers.
The Bloomberg Media team began brainstorming ways to have a better experience for readers who navigated to an article from search and have a “welcome mat for users who come in from search,” said Julia Beizer, chief product officer at Bloomberg Media.
“Generally speaking, we knew our audience was looking for a deeper perspective,” she said.
The tool, called Storythreads, went live last week and allows readers to catch up quickly on a single topic, then follow that particular story as it develops.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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