Bloomberg LP has made another big raid on old media again, poaching Justin Smith from the Atlantic Media Co. to be global media CEO. Smith is the Atlantic Media president who is credited with reversing 154-year-old Atlantic magazine’s losses by advancing an aggressive, digital-first strategy. He was rewarded with a promotion to president, a role he used to push the company into new areas of revenue.
His digital acumen and experience in leveraging specialized news and information across multiple platforms and revenue sources will come in handy at Bloomberg, which been trying to diversify in its own right.
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