BizBrag Helps Businesses Make the Most of Local Pages

Every major brand sinks lots of money into social media marketing and their local pages are left to languish. Here's a startup that can help companies leverage their local markets by providing targeted content for local customers.

Startup: BizBrag

Founders: Hunter Sherman and Brian Smith

Launched: 2012

Base: Austin, TX

The internet has made the world a smaller place. For many businesses, national enterprises or local mom-and-pop shops, it’s the local community that brings in the business. According to Hunter Sherman CTO and Co-Founder and of local content marketing platform BizBrag, every major brand puts lots of money into marketing but they’re neglecting the local markets.

“They all have local pages, which makes sense,” Sherman says. “But the local pages are empty and not providing any content to local customers.”

BizBrag, which launched in 2012, enables companies to easily drag and drop content into social media pages branded for local customers. Research indicates that local social pages are five times more effective at reaching customers and have a much higher engagement rate than corporate pages.

While BizBrag doesn’t bill itself as a recruiting tool, Harvey Homesy, Vice President for Express Employment Professionals says that BizBrag has been an important piece of the company’s recruiting strategy.

“It’s a great way to brag, a great way to advertise and a great way to call for people,” he says.

BizBrag currently has two service tiers. For enterprise customers there’s a fee per location. For small, local businesses, Sherman says, BizBrag uses a freemium model.

“We do believe our tool can be powerful,” he says. “But money is tight for small business, so they need to try it before deciding to invest money in the service.”

Since its launch, BizBrag has raised about $1 million in seed funding which the company used for marketing and to develop its technological infrastructure. The biggest challenge, Sherman says, is getting in front of decision makers at large enterprises.

“They don’t really spend a lot of time on local marketing,” he says. “Our experience is that once we show them what they’re missing, they’re excited to give it a try.”