Beck’s Popularity on Spotify Is Up 524% After Grammy Win and Kanye Kerfuffle

Surprise choice for Album of the Year definitely got attention

If you're worried Kanye West may have stolen the limelight at last night's Grammy Awards, don't feel too bad for Album of the Year winner Beck. The multitalented troubadour's music has been blowing up on Spotify ever since. 

Sunday night's awards show will likely be remembered for how Kanye—and many more on Twitter—reacted to Beck winning Album of the Year instead of Beyoncé Knowles. After approaching the stage in what looked to be a repeat of his 2009 Video Music Awards interruption of Taylor Swift, Kanye quickly turned away. He later said the bemused Beck "needs to respect artistry, and he should have given his award to Beyoncé." 

The brouhaha turned into a huge Spotify bonus for the 44-year-old Beck, whose album "Morning Phase" saw a 524 percent jump in streams worldwide after the Grammys, according to the digital music service. 

Beck wasn't the only big winner on Spotify after last night. According to the music service:

  • Four-Grammy winning singer Sam Smith's "Stay With Me" received double the usual number of streams overnight.
  • Annie Lennox's catalog saw an immediate spike of 147 percent in streams after her performance of "Take Me to Church" with Hozier.
  • Brandy Clark's streams of "Hold My Hand" increased by almost 500 percent after her duet with Dwight Yoakam.

After Kanye's criticisms of the Grammys, Beck tried to quiet the debate by telling US Weekly: "I thought she was going to win. Come on, she's Beyonce! . . . You can't please everybody, man. I still love [Kanye] and think he's genius. I aspire to do what he does."

Here are a few of the many reactions from Twitter since Beck won Album of the Year: