Beer brand Beck's and BBDO Germany have come up with a clever way to hide technology into its products that doubles as a bit of free promotion.
The team created a tiny camera that fits on top of a beer bottle. The gadget sticks to iPhone cameras and uses a mirror to let consumers shoot footage at a 360-degree angle.
Beck's is giving away the so-called "CapCams" to its Facebook fans with a contest. In addition to filming content, the lens also connects to Facebook's app so that people can upload their clips.
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