B-M Launches PivotRED

Burson-Marsteller has launched a new subsidiary called PivotRED, which will offer client services that fall outside of the firm’s network. According to the press release, PivotRED will have “expertise in a number of global industries, including: natural resources, energy, information services, digital media and technology, consumer brands, financial services, transportation and automotive.”

The consultancy will operate as an “autonomous subsidiary” led by CEO Andrew Goldberg, based in New York. Previously, Goldberg was chairman of B-M’s corporate and financial practice.