Auto Parts Shop Boosts Facebook Leads by 4,200%

Pay attention. Even though the headline is (a bit) misleading, this post is all about how Facebook marketing should work. Start with an established company – in this case, one with both a brick & mortar and e-commerce presence. Take its desire to get more out of its Facebook page – after all, they’ve seen others do it – to a specialized interactive marketing agency. The agency asks all the right questions and puts good social media theory into practice on a limited budget.