Author David Carnoy Likes The $3.99 eBook Price

Ebook pricing is an ongoing debate. Amazon has set prices at $9.99 and Apple has been testing $12.99. Disney has been looking at $8.99 plus a monthly membership to its interactive site.

For David Carnoy, executive editor at CBS Interactive and author of the book Knife Music it is $3.99. Carnoy was on Galley Cat’s Morning Media Menu today where he talks about self-publishing and pricing.

From Galley Cat, “Carnoy shared his favorite price point for self-published authors: ‘I like $3.99 because it made it seem like the book had some value, and, at the same time, it was cheap enough. I always thought of it like someone buying a cappuccino at Starbucks. If they could rationalize that they would try your book for the same price, it wasn’t that big of a deal.'”

Press play below to listen to the entire interview.