AT&T, Facebook Create Black History Month Site
AT&T has rolled out a new Web-centric ad campaign on Facebook tied to February’s Black History Month.
The wirelesss company has recently launched a microsite on Facebook called Twenty-Eight Days, which is aimed at inspiring African Americans. The site encourages users to share inspirational quotes, whether taken from historical figures or their own thoughts and ideas. The premise of Twenty-Eight Days, according to AT&T, is to shift thinking around Black History Month away from primarily serving as a time to reflect on history and more toward becoming a moment in time to look ahead.
“Black
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in