Would you wear moon boots? General Electric teamed up with the online shop JackThreads and designer Android Homme to build a high-top sneaker based on the lunar footwear worn by Neil Armstrong and Buzz Aldrin 45 years ago this week.
GE contributed the industrial materials for the original moon boots and now has a marketing campaign tied to commemorate the historic event (Armstrong and Aldrin set foot on the lunar surface on July 21, 1969). JackThreads and its parent Thrillist Media Group partnered with GE to sell the sneakers that will cost about $200 and run in a limited edition.
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