ASBPE Study: B2B Editors Lack New-Media Training
New media, Web publishing, social media, blogs, Webinars and the like didn’t suddenly emerge out of nowhere, but many business-to-business editors are still woefully unprepared for it, according to a recent survey of 273 of them — 88 percent of those at the executive or senior level — by the American Society of Business Publication Editors and the Medill School at Northwestern University.
Among the findings:
• 80 percent participated in one day or less of corporate-sponsored digital training during 2009, with the median amount at less than one-half day, and 36 percent had no corporate digital training at all.
• Two-thirds of respondents found their training to be very or somewhat inadequate.
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