Art Boars at the Getty
Evidently the Getty wants to attract a whole new crowd–the Spike TV audience. Or maybe there just aren’t enough 13-year-old boys roaming the galleries. So, spending no doubt a whole pile of cash with M & C Saatchi LA, the museum promotes newly acquired Calydonian Boar Hunt by Peter Paul Rubens, with an ad purporting to be a tabloid, complete with screaming headline. According to agency CEO Huw Griffith, this is an effort to
make art more accessible to a wider, more diverse audience.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in