"Around The Web" Feature on Facebook Pages Shows Foursquare, Other Location Links
Some Facebook Places Pages for local businesses and locations are now showing an “Around The Web” panel listing of links to corresponding venue pages of the sites of Facebook’s Places partners: Foursquare, Gowalla, Yelp, SCVNGR, and Booyah. These links could help businesses drive traffic and checkins to their other online presences.
Foursquare tells us its inclusion in Around The Web is not part of its official partnership with Facebook. Therefore the feature may simply be designed to provide useful information to Facebook users, rather than signaling a deepening of Facebook’s existing Places partnerships, or the fulfillment of terms of the original partnership announced a year ago.
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