Are Young Adults More Likely to Tap In-App Mobile Ads?
Harris Interactive conducted a survey on behalf of pontiflex to get people’s opinions of mobile ads.
Survey Finds Nearly Half of Mobile App Users Report Clicking on Mobile Ads by Mistake
One of the findings that gained traction was that 47% of those surveyed reported that they had selected a mobile ad in app by accident.
Via paidContent.org: Pontiflex: About Half Of Mobile App Clicks Are Accidental
The problem is that we don’t know much about how Harris Interactive conducted the survey.
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