Are Enhanced eBook Apps Worth The Investment?
In a panel at Mediabistro’s Publishing App Expo last week, publishing professionals discussed the challenges of publishing digital books. On a panel called, “Beyond the Paywall: Real Life Business Models for Apps”, publishing consultant/project manager at Electric Publisher Ron Hogan said that publishers are testing enhanced eBooks and aren’t always happy with the results.
“In the traditional book world, we saw publishers look at what would distinguish an enhanced eBook from a traditional eBook,” he said.
Hogan
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