#AppleLive Event Encountering Some Technical Difficulties

Apple may aspire to “control” journalists in some ways, but it’s tough to prevent viewers from commenting when the world’s most-watched live stream keeps crashing, broadcasting Chinese translations over Tim Cook’s voice and creating some trippy visuals:

More fun after the jump.

For the record, the problems appear to have receded: Cook’s description of “Apple Pay” just came through clearly and we’re now witnessing the Apple Watch (NOT the “iWatch”) in its multi-chained glory.

It’s accurate within plus or minus 50 milliseconds!

Still, it’s tough to avoid cracking a joke when the world’s most-respected technology company finds its own messaging efforts hobbled by…technology.

Oh, and this one was amazing. Great work, Denny’s.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.