Apple had Twitter blanketed today. There was basically no room for rivals to use the messaging service to hijack its big moment while unveiling the Apple Watch. The Twitter strategy could be a sign that Apple is growing more savvy as a social media marketer.
The first big move was to buy the Promoted Trend—which, at last check, costs $200,000 a day—to be the top item on Twitter. Apple's choice of wording for the ad seemed to show it was mostly interested in keeping that paid position out of the hands of rivals, not in coming up with a fancy hashtag.
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