Apple Announces Facebook Integration | Twitter Opens New Headquarters in Style | Americans Skeptical of Social Media

 Click here to receive the Morning Social Media Newsfeed via email.

Apple Brings Facebook Integration to Mobile and Desktop OS (Inside Facebook)
Apple announced Monday at the Apple Worldwide Developers Conference (WWDC) that iOS 6 will be released in “the fall” and it will include Facebook integration and OSX Mountain Lion, which allows users to sign in once and easily post back to the social network. Similar to Apple’s Twitter integration, iOS 6 offers the “tap to post” option directly from iOS 6, and sharing from Photos, Safari, Maps and other applications. VentureBeat The Facebook integration, interestingly enough, even extends to iTunes and the App Store. In iOS 6, the App Store will feature Facebook “like” buttons, and users will be able to see which applications their friends like. PC Magazine Apple introduced a revamped Maps app for iOS 6 that ditches Google Maps in favor of an in-house offering developed in Cupertino, Calif. It will replace the Google Maps app that currently comes pre-installed on all iOS devices. ZDNET The long keynote by Apple execs was long on new products, the most impressive being the new MacBook Pro. The 15.4-inch retina display pushes the portable line into the high-performance realm, with powerful components packed in a MacBook Air thin frame. The Huffington Post Siri in iOS 6 will come with several new knowledge bases: Users will soon be able to ask their iPhones for sports scores, games’ scheduled start times, historical information about athletes, restaurant information and reservation availability, movie times and reviews and actor and actress and director filmographies. Apple’s strongest, most dazzling weapon in the war to differentiate its iPhone from all those other smartphones just received a fresh stockpile of ammunition. VentureBeat As a group, iOS developers scraped together a grand total of $2.5 billion between last year’s WWDC and Monday. The company announced that third-party developers for its platform had earned $5 billion to date — that’s double the $2.5 billion figure touted at last year’s event.

Days of Wild User Growth Appear Over at Facebook (The Wall Street Journal)
Facebook’s user growth rate in the United States is slowing sharply. In April, U.S. unique visitors to the website increased to 158 million, up just 5 percent from a year earlier, according to research firm comScore. AP Users spent more than six hours a month on the site in April, up 16 percent from the prior year. Still, that’s a slower growth rate than the 23 percent increase in 2011. Bloomberg Facebook, with more than 900 million members worldwide, gets about half of its revenue from the U.S. and Canada. Slowing growth is to be “expected given Facebook’s current size and market penetration,” said Andrew Lipsman, a vice president of industry analysis at comScore, in an emailed statement.

Twitter’s ‘New Nest’ is Better Labeled an Aviary (AllTwitter)
The Twitter blog tells us that the flock has found a new home in downtown San Francisco, Calif., calling their new abode their “new nest.” But by our standards, there’s nothing small, cozy or plain about this tony new address — nothing to make it seem very nest-like, so we’re calling it Twitter’s new aviary. Seattle Post-Intelligencer The social networking company opened its doors Monday morning with a rooftop barbecue, gorgeous weather and hundreds of thrilled Twitter employees retweeting each others’ photos of the company headquarters. City officials hope the move will jumpstart corporate and commercial revitalization of the area.

Study: Despite Popularity, Americans Skeptical of Social Media (Mashable)
While most Americans believe the Internet and social media have made it easier to be well-informed consumers and citizens, they are skeptical about the trustworthiness of the information they find there, a new survey shows. More than two-thirds of Americans believe major corporations and political candidates are active on social media mostly to advertise, collect information on customers or supporters and increase their own success, either in profits or votes.