Apple acquires HTML5 web app firm Particle

Apple has bought web app firm Particle, a company that focuses on building HTML5 web applications and marketing projects, according to a report from CNET.Particle logo

The San Francisco-based company specializes in HTML5 and rendering engine Webkit. In the past it has worked Google, Motorola, Amazon, Yahoo, Sony and Apple. The company has also created other “labs” projects including the video status update service Robo.to and video interview service Intervue.me.

Sources believe Apple completed the Particle acquisition late last month, with some, but not all of Particle’s employees staying to work at Apple. CNET believes Apple purchased Particle because the Cupertino, Calif-based corporation has been trying to improve services that utilize HTML5, including iCloud and iAd.

There is also a historic connection between the two companies — according to his LinkedIn profile, Particle founder and CTO Aubrey Anderson worked with Apple as a consultant between 2006 and 2008.

Particle was founded in early 2008 and had taken on an undisclosed amount of funding. Notably, one of the company’s early investors was celebrity Justin Timberlake who joined to helped Particle fund its Robo.to service.