AOL Sports, Dreams Inc. to Launch FanHouse

AOL Sports has partnered with sports memorabilia retailer Dreams Inc. to launch FanHouse Fan Shop, an e-commerce hub centered around sports merchandise and collectibles.

The new e-commerce store is housed within FanHouse, AOL’s two-year-old sports blog. At, visitors can purchase jerseys, sweatshirts, hats and the like from the National Football League, Major League Baseball, the National Basketball League and NASCAR, among other leagues.

Down the road, the two companies plan to co-host autograph sessions on FanHouse, featuring sports greats peddling signed memorabilia. FanHouse plans to stream live footage of these sessions.