AOL MIA From Display Ad Rebound

On Wednesday (Apr. 28) The newly spun off Web media company announced first-quarter earnings, which showed that display advertising had slid by 13 percent versus the same quarter in 2009 to $125.6 million. The story was slightly better in the U.S. market, as display ad revenue fell by 10 percent; international display dollars were off by 29 percent.

Those results come just a week or so after portal rivals Yahoo and Microsoft’s MSN announced major spikes in display advertising—increases of 20 percent and 19 percent respectively, signaling a turnaround in the long beleaguered market.