AOL to Insert Audio Ads on Moviefone

AOL plans to insert audio ads during calls to its movie listings service Moviefone sometime this fall through a partnership with the voice recognition company Apptera.

The plan, according to AOL, is to better monetize the 40 million annual calls from consumers to Moviefone (through the phone number 777-FILM). Using Apptera, the company says it can deliver contextually relevant audio ads based on factors such as which movies callers request information on to where they are located.

For example, this past summer, callers looking for movie times for Marvel Studio