AOL: Become a video content company, fast, or die, slowly?

Viz, “the company is at least managing to maintain its page views, despite losing subscribers. But its rivals in internet advertising are rapidly increasing their page views and AOL will need to add page views if it is to grow in future. As for its total sales of advertising, which increased by 26% in the first quarter to $392m (or a fifth of total revenues), Mr Haverty says that the performance was acceptable, but unexciting compared with Yahoo!, which increased its advertising revenues by 35% from a much bigger base.”

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