Amy Grillo of Hachette Talks Discounted eBook Pricing
Authors have been embracing $1.99 and $2.99 pricing on eBooks. Amy Grillo, associate manager, digital book accounts at Hachette spoke to eBookNewser about her thoughts on the subject.
EBN: What benefit do you have dropping the price from $9.99 to $1.99?
AG: This is a period of experimentation and Hachette wants to test different strategies for raising author and brand awareness. We will continue to try different methods, including occasionally down pricing certain authors or titles.
EBN: Which titles work best for the $1.99
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in