Amazon Ups the Ante in eBook Price Wars; Rumors Say Apple is Shaky on iPad Content for Launch

Amazon’s threat to turn off the buy buttons on trade publishers’ books if they don’t agree to sign contracts guaranteeing Amazon the lowest prices on their eBooks has got folks all over the Web going crazy.

Our sibling blog GalleyCat rounded up some of those responses. Check ’em out here. Also very cool from GalleyCat, a set of links to four books from the four publishers affected by Amazon’s threts, which you can use to check on whether or not those buy buttons are gone. Check those out after the break.

Of course, it’s the impending launch of Apple’s iPad that’s putting all this pressure on Amazon to compete for content and pricing. So, it’s interesting to note a related piece of news from MacRumors, which reports on a WSJ story about how Apple is rushing to firm up content deals with media companies and is lowering its own expectations for how much iPad-specific content–including eBooks, movies, apps, and periodicals–will be available for the April 3 launch.

It’s still a war out there…What do you think–is Amazon being a bully?

Test the buy buttons for the “Agency Four” with these Amazon links…

Simon & Schuster: Courage and Consequence by Karl Rove
HarperCollins: Neon Angel by Cherie Currie and Tony O’Neill
Penguin: The Help by Kathryn Stockett
Abraham Lincoln: Vampire Hunter by Seth Grahame-Smith