Amazon Sues College Bookstores

Amazon filed a lawsuit yesterday against the NACS (National Association of College Stores). It’s seeking a court order that declares that its advertised discounts aren’t false or misleading. I know it might sound like a school yard squabble, but there’s a lot of money here.

This lawsuit is only the latest step in a fight between the NACS, which represents brick and mortar bookstores, and Amazon, which is the NACS ‘ bigest online competitor. This argument goes back to at lest March, when the NACS filed a complaint with the BBB in New York over Amazon’s advertising practices.

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