Amazon's Share of Search Ad Spend Forecast to Grow 30% in 2019

Google still dominates search with 73% of the market

Amazon’s fortunes in the online advertising market continue to rise. The retail giant is the No. 2 destination for sponsored search ad dollars—albeit a distant second place behind Google.

Almost three-quarters (73.1%) of U.S. search ad dollars are spent with Google, which is on course to pocket $40.3 billion in revenue from such activity this year. However, that figure will drop to 70.5% by 2021, according to a forecast by market research company eMarketer.

The eMarketer report also cites polling that suggests most product searches—different from search queries, in the opinion of marketers—now take place on Amazon when explaining its predicted rise. By

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