With Amazon Fire, GoPro Adds Another Platform for Its Insane Videos

Tech company continues expansion

Continuing its goal of becoming a full-fledged media company, GoPro has expanded its streaming channel to Amazon's Fire TV and Fire TV stick platform.

Rollout to Amazon's customers will begin today and is expected to be finished by Tuesday. The channel will include content produced by GoPro as well as user-generated videos culled from its GoPro Awards initiative.

Amazon Fire becomes the latest streaming platform to feature videos from the tech company, which is seeking to expand from being solely a camera maker to a full-fledged media company. Earlier this year, GoPro landed on Roku and Comcast's Watchable platform, which is currently in beta.

For Amazon, adding GoPro's popular videos—its YouTube channel alone counts over 3 million subscribers—gives Fire TV a new addition, a few months after it released its newest version of the streaming platform, just in time for the holidays. The new Fire TV platform includes support for 4K Ultra HD and voice control via Alexa.

"Amazon customers are some of the most engaged users in the world when it comes to the amount of streaming content they consume. Because of this, we are thrilled to bring the GoPro Channel directly to them on Amazon devices," said Adam Dornbusch, GoPro's head of content distribution. "The GoPro experience on Amazon Fire TV will make it simple for users to watch GoPro originally produced and 'best o' user-generated content, and also learn about which capture devices, mounts and accessories were used to shoot the awesome footage."

GoPro's launch on Amazon Fire includes an exclusive video featuring Brandy the Surfing Pug that's only available to Amazon customers until Dec. 14. Watch a clip below: