Airbnb and TBWA Floated a House Down the Thames
Lots of earned media for this stunt.
In the very definition of a high-profile media stunt, Airbnb and its advertising agency of record, TBWA, floated a house down London’s Thames River this morning at sunrise.
Interestingly, the event was less a promotion than a victory lap. Here’s the company’s UK/Ireland general manager with more:
As the company noted in the video, Queen Elizabeth herself recently signed legislation designed to “update the rules [of housing] for the digital age of the 21st century” by eliminating regulations that discouraged London residents from “sharing” their homes in the interest of earning a little extra money.
There’s another reason for celebration; from the press release:
“Airbnb has experienced significant growth in the UK and in the last year alone recorded an 86 percent increase in properties listed on the site.”
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