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Adweek’s 2019 Media Plan of the Year Winners
When it comes to buying media, Adweek’s Media of the Year winners show that it’s not what you’ve got, it’s how you use it. From Wieden + Kennedy’s “Dream Crazy” to Droga5’s “Bleed for the Throne,” these agencies found clever ways to resonate with the coveted youth market. Did we miss anyone on the list?
Read more: How these agencies won Adweek’s 2019 Media Plan of the Year.
Healthcare Is Undergoing a Digital Revolution, Courtesy of Smart Devices
The saying goes, an apple a day keeps the doctor away. But thanks to advances in technology, how we go to the doctor may soon look very different. Consider your Fitbit or Apple Watch. These health-wearable devices allow you to share your personal data with the health industry. Could they mean for a digital revolution and a rise in consumer engagement?
Read more: How smart devices are changing the face of the healthcare industry.
What Hispanic Consumers Want Brands to Do in Ads
The enthusiasm and demand for Latin music has exploded and now marketers need to become a larger part of the emerging cultural conversation across platforms. Music streaming service Pandora surveyed the cultural landscape and behavioral attitudes of the growing marketing of Hispanic consumers. According to the data, Hispanics live seamlessly in both Spanish and English-speaking ads.
Read more: Pandora breaks down what Hispanic consumers want brands to do in ads.
Swipe Right for Adventure
Tinder created an ingenious experience within its app, a swipable choose-your-own-adventure for users. Swipe Night debuted last night and will run each Sunday night on the app. Users must navigate through an apocalyptic scenario by swiping left and right at each decision point. Some of the choices are fluffy, while others veer into moral territory—for instance, at one point, users are asked to decide whether to help or ignore an injured man lying on the sidewalk.
Read more: Watch the trailer for the adventure that agency 72andSunny created.
Just Briefly: The Rest of Today’s Top Insights and News
- KLM Future-Proofs Itself Through Sustainability Efforts and by Digitizing
- Burger King Mexico Pokes Fun at US Tourists With a Spicy Burger That’s ‘Only for Mexicans’
- How a Copywriter’s Anonymous Meme Account Became a Social Media Helpline for Young Talent
- This Craft Brewer Is Staking Its Claim in the Burgeoning Non-Alcoholic Beer Market
If you’re stuck in a crowded train station or stalled in gridlock, can anything lift your spirits? Sprite and Wieden + Kennedy think they’re up to the challenge with their new “Fresh Drops” campaign.
Bringing an Instagram aesthetic to digital outdoor, the campaign features oddly enjoyable animations created by artists around the world. The result, the agency claims, is work that feels “like a sip of Sprite.”
Workplace Tip: How Agencies Do Employee Reviews
Adweek is focusing this week on how to review constructively conduct employee reviews and set goals. Interested in sharing how your company conducts review? Fill out our survey.
Rachel Hadley, president, Kite Hill PR
In an employee’s first year, there is a three-month and six-month mini-review. For all employees, we have a thorough annual review process which includes a manager review, self-evaluation, and 360-degree input from all team members. The review process is designed to provide feedback on both experience and expertise, as well as evaluation of our company values. The annual review is a celebration of the previous year, and all the employee accomplished and learned. We also take the opportunity to look ahead and provide input on what the employee needs to work on to continue to grow professionally.
Jessica Kassel, head of talent, Heat
Snapshots, which are requested by employees at least once every two months, serve as a way for managers and employees to gather quick pulses on employee performance across projects and help ensure they’re tracking towards both short-term and long-term goals. Scatterplots aggregate this data for employees and managers, and serve as a baseline for manager/employee conversations around performance. Managers and employees meet at least bi-weekly to check-in and discuss if they’re tracking towards their goals. The consistency and structure of these conversations also help prepare employees for the year-end review process which kicks off annually in March.
Mackenzie Pion, studio manager and culture coordinator, FINE
At FINE, managers review employees on an annual basis with monthly 1:1 check-ins along the way. Reviews and check-ins are comprised of flexible agendas specific to the individual. It’s much more of a collaborative process rather than the more formally structured top-down communication exchange.