Adweek Together: Creating Through Crisis

Small production house Imaginary Forces gets animated

In the time of coronavirus, advertising agencies big and small have had to refocus how they work, where they work and who they do the work for. Imaginary Forces is a small, Los Angeles-based creative agency that specializes in visual storytelling and brand strategy.

The agency is continuing its operations, but is doing so 100% with graphical and animated content. How is it making this new work? And what happens when things get back to normal, whatever normal may be?

On today’s Adweek Together, Emmy-winning creative director and co-founder of Imaginary Forces, Karin Fong, joins us for some answers and for a look at some of the work her team has produced.

Adweek Together is a daily live discussion, at noon ET, hosted by our editors along with the leaders of the companies we cover, seeking guidance, solutions and information—together. For inquiries and feedback, email us at

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.