Advertisers Warm to Racier Web Video, Though Not User-Gen

Advertisers are far more accepting of envelope-pushing comedy on the Web, as long as the envelope is being pushed by professionals.

Web comedy producers said that they are able to produce more edgy and sometimes racy comedic videos than they ever would on TV while still balancing the needs of advertisers—who typically only ask that their brands be shielded from the most bawdy material, according to a group of panelists assembled during a Sept. 25 Advertising week event dubbed Internet Comedy: Pushing Advertising’s F**king Limits. But those brands are less forgiving of user-generated clips, the panelists said.

For example, when CollegeHumor was founded, its content was built on a lot of user-submissions, including photos of topless co-eds. These days,