Ads in eBooks?
As book publishers are concerned that lower eBook prices will put them out of business, the industry is looking for new options to make money. Advertisements in eBooks might be an option.
The Wall Street Journal reports: “In short, physical books can’t compete with other print media for advertisers. Digital books can. With an integrated system, an advertiser or publisher can place ads across multiple titles to generate a sufficient volume. Timeliness is also possible, since digital readers require users to log in to a central system periodically.”
The
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