Adaptly Looks To Track Facebook Marketing Momentum
The latest approach to Facebook marketing analytics comes from Adaptly, which said its Momentum measurement tool tracks more than 160 social metrics, as well as accounting for every dollar spent.
The latest approach to Facebook marketing analytics comes from Adaptly, which said its Momentum measurement tool tracks more than 160 social metrics, as well as accounting for every dollar spent.
Adaptly Co-Founder and Chief Executive Officer Nikhil Sethi said in a blog post introducing Momentum that the company wanted to look beyond traditional paid metrics such as clicks, impressions, and click-through rates, and add the ability to track what he called owned and earned metrics, such as likes, retweets, stumbles, and people talking about this.
Sethi
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