adap.tv marketplace Opens Its Doors
adap.tv announced the launch of its adap.tv marketplace, which it says “enables marketers, ad agencies, publishers, and ad networks to buy and sell in-stream video ads with complete transparency and control.”
The company touted its OneSource platform as a means for bypassing the several different video-ad platforms and the slow adoption of standards.
adap.tv president Toby Gabriner said:
The adap.tv marketplace provides buyers with instant access to ad impressions and true market pricing. Buyers can use the built-in targeting capabilities or leverage their own targeting data with third-party ad serving, making it easy to buy the precise audience they want on the sites they choose.
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