A Taste of Gen Y as They Enter Adulthood
“Gen Y has been the most studied generation ever,” observed Melissa Lavigne-Delville, NBCUniversal Integrated Media’s VP of trends and strategic insights. She spoke on Tuesday in New York about Gen Y related trends and new ways that this group has been experimenting with options to handle their work, family and social lives.
The occasion was the screening of a film called y Now, produced by NBCUniversal Integrated Media’s Curve Films. The short documentary portrays nine members of Gen Y as they transition into adulthood.
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