Usage of Mobile Apps Surged 115% in 2013, Led By Messaging Apps

A recent report by Flurry Analytics showed a growth of 115% for mobile apps last year, with growth of every categories of apps. Messaging apps led the pack with a growth of 203% with even news and magazine apps growing by 31%.

App Use Growth 2013-resized-600

This may come as little surprise to those who are familiar with the growth of smartphones, but the numbers are still astronomical.

Flurry’s tracking defines each app use as “launching an app and recording what Flurry defines as a session.” For Flurry alone, there were 4.7 billion app sessions each day, or, 1.126 trillion sessions for the entire year. That’s a lot of apps being used. 

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