Which would you rather buy: a whirlwind trip to Paris, or a shopping spree at Saks? A night out with friends, or a new pair of shoes? A connection, or a couch?
Since 2014, spending on events and experiences has grown nearly four times faster than spending on things, with millennials (part of the largest “spending cohort” in the world) leading the charge. And while millennials are outspending baby boomers and Generation X, 78 percent of all Americans went to some kind of live event in 2017.
While
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