7 Marketing Implications of the Oculus Rift Being Available to Consumers

Branded headsets to high-quality video

Facebook's $2 billion baby Oculus Rift finally started shipping headsets to consumers today, a much-needed move to make virtual reality more mainstream. The development will likely benefit agencies and brands who have spent the past couple of years pouring millions of dollars into creating immersive, 360-degree video clips.

But the technology comes at a price. A headset alone costs $600 from retailers like Amazon or through Oculus' own site and also requires consumers to buy a pricey PC, which costs an additional $1,000 to $2,000.

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