5 Ways to Create a Better Social Shopping Experience [Infographic]

Social shopping and mobile device assisted shopping are growth markets with consumers taking advantage of new tools available to them. Still, marketers and retailers are missing out on opportunities. A new infographic from Kitewheel shows how marketers and consumers don’t see eye-to-eye.

Seventy-six percent of consumers use mobile devices while shopping, mostly to compare prices and read reviews. This constant connection should be a boon for marketers, but 50 percent of them aren’t marketing through text messages or managing apps.

Consumers also expect a lot of connection with their brand.