At first blush, CFO Brian Olsavsky’s casual mention that Amazon is shifting to one-day shipping as the standard for Prime members seemed like the biggest news in ecommerce since the company announced free shipping on all 2018 holiday orders.
The they’ve-done-it-again awe isn’t entirely unfounded; the shift may very well help Amazon make a dent in the 50% of U.S. ecommerce it doesn’t already dominate. And it certainly sets the pace for competing retailers. However, even with an $800 million investment behind it, it’s not actually going to change that much for Amazon, consumers or sellers.
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