4 Takes on Facebook's 'New' Paid Media Platform
This year’s Advertising Week has already involved plenty of high-profile speakers and events that we were unable to attend. But one of the biggest announcements concerned Facebook and the relaunch of its cookie-free paid content placement platform, Atlas.
This doesn’t just concern ad agencies — it’s a big deal to anyone working in paid media. In short, it will supposedly help marketers better prove the ROI of their clients’ social media investments.
We asked our contacts in the marketing world for their takes on what the new development means to the marketing industry at large.
Adam
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