The 4 Biggest Moments From Olympics Weekend 2

Gold rush for Usain Bolt and Britain's Max Whitlock

Along with data company 4C, Adweek is tracking the top moments on social media from the 2016 Olympic Games in Rio de Janeiro. Here are the buzziest moments from the second weekend.

1. Britain wins back-to-back gold

Britain's Max Whitlock lit up social media last week for winning the country's first Olympic medal—a bronze—in the all-around gymnastics competition.

On Sunday, Whitlock upped his medal count by two, winning gold in the floor exercise and pommel horse events, marking the first time Britain has won a gold medal in a gymnastic event. The event sparked 615,641 engagements across social media.

2. Usain Bolt strikes again

Jamaican Usain Bolt won his third consecutive gold medal in Rio last night during the men's 100-meter race, racking up 447,595 mentions on social media.

With a time of 9.81 seconds, the race was Bolt's slowest so far but still .08 seconds faster than USA's Justin Gatlin.


Thanks for all the support #TeamBolt #Rio2016

A photo posted by Usain St.Leo Bolt (@usainbolt) on

3. Elaine Thompson takes home gold

Bolt wasn't Jamaica's only runner to win gold over the weekend.

Elaine Thompson, 24, placed first in the women's 100-meter, beating Team USA's two-time champ Tori Bowie and two-time winner and teammate Shelly-Ann Fraser-Pryce. The event netted 460,986 social engagements.

4. History repeats itself in the pool

Sixteen years after winning gold in the 50-meter freestyle race in Sydney, the United States' Anthony Ervin, 35, became the oldest male swimmer to win an Olympic individual event on Friday.

After struggling with depression and suicide following his win in 2000, Ervin worked his way back to the Olympics in 2012, snagging his second gold in the 4 x 100-meter freestyle relay and winning his first individual award last week. His win pulled in 445,329 social engagements.