Free 3GS, Lower Prices Will Help iOS' Reach Among More Mainstream Consumers
Apple may not have introduced any ground-breaking new features today in its next-generation iPhone, the 4S. But its move to lower prices across the board should help older models of the iPhone stave off Android’s momentum a little bit.
Apple said that the iPhone 3GS will now be free with a contract. Last year, the oldest model the company retailed started at a price point of $99 with a two-year contract. With the platform facing a wave of sub-$50 or free Android devices on contract, Apple risks seeing its smartphone market share decline in the U.S.
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