3G Phone Users to Get More TV Options

Smart phone users now have more options to watch live TV on their mobile devices via a pair of new downloadable applications.

First, the National Basketball Association has launched the T-Mobile Close Up: NBA Eastern Conference Finals app, which enables users to view four different streams of live footage from the league’s upcoming semifinals. The 99-cent app is available only on the new T-Mobile G1 phones via the Android Market, Google’s six month-old answer to Apple’s App Store.

The NBA app has been designed to provide fans different views of playoff games, some of which are not available on TV, such as live footage from teams’ benches.

In addition to the NBA’s Android app, EchoStar’s Sling Media has launched a new version of its SlingPlayer Mobile application designed for Apple’s iPhone and iTouch devices. That app, which runs users a pricey-for-apps $29.99, which promises to provide SlingBox owners with the ability to watch both local TV and whatever shows they’re recorded on their home DVR on their mobile device.–as long as a WiFi connection is available.